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Content Marketing

Content Marketing

Q An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing described in the article by John Rampton (a Forbes Contributor) and in your own words how each component contributes to the integrated marketing communications (IMC).

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Content marketing can be considered as a perfect retail approach of dispersing and producing the costly content and material to achieve, entice, and involve any particular audience with the purposes of involving actions of the customers (Ogden & Ogden 2014). The components of content marketing involve the audience, content, offer, promotion and distribution, and the follow-up. In the provided article it has been illustrated that content involves images, videos and words for showing the service or the product to the targeted or potential customers.